CHOI Training Event - Day 2

CONTINUING WITH the two-day training event organized by CHOI, which was headed to customers of one of its programs called Micro lending and all people interested in it, and having been held the first day of training on Friday, February 26th, 2010 now I would like to share with you all about the second day of training that took place on Monday, March 01st, 2010 at 3:30 pm in Youth House here in Chimbote. The session was opened by the administrator of CHOI Mr. Orlando Bermúdez.

The main speaker was Mr. Jorge Villar Reyes, who is a business administrator and past manager (2004 - 2006) of the Asociación Civil Apoyo Familiar ACAF (Family Support Civil Association) an association that operates under direction of The non-profit organization called Los Amigos del Padre Juan (The Father Jack's Friends.) Mr. Jorge was sharing with attendees the topic: Marketing for Enterpreneurs. Here are some items that Mr. Jorge Villar shared:

• A look at market
• What do other businesses offer that small businesses don't?
• Against whom we compete?
• What is marketing?
• Practical functions of marketing
• Creative marketing
• If you use marketing, can you attract customers?
• Let's analyze your business: Who are your customers? do you know who your competition is? what is the value of your products or services?
• Marketing mix
• Do satisfied customers always return?
• Main elements to succeed in your business
• Ideas to generate more sales in your business, etc.

This way the two day training event was performed having on mind sowing seeds for creation of new small business and strengthening existing ones.

Click on the image below or on the link to see more PICTURES.